Nature’s Flavors Pumpkin Flavor Concentrate is a very rich and full-bodied flavor. It is very strong, so a little goes along way. This flavor is excellent for baked goods (at about 1 to 5% usage, depending on how hot and how long you bake it for). It is fantastic for flavoring ice cream, sorbets, icees, shakes, sauces, and beverages. You only need to add a few drops to puddings and yogurts.