Keeping It Natural: A Family's Journey to Natural Colors

How Three Generations Are Embracing Natural Food Colors for Healthier, Happier Kids

For Hannah, a new mom to four-month-old Gigi, choosing what goes into her daughter's meals isn't just about nutrition—it's part of her family's story. That story began years ago on a baseball field. Her father Bill Sabo, while coaching youth baseball, witnessed a young player's focus deteriorate dramatically after drinking a bright blue sports drink during practice. That moment inspired him to create natural color alternatives to artificial colors for his own family—a decision that has become a multi-generational commitment to choosing nature over chemicals.

A Grandmother's Wisdom, A Mother's Choice

Now, as Hannah navigates new motherhood with her mom Linda by her side, that family commitment to natural ingredients has come full circle. "Growing up, my parents were already making the switch in our kitchen," Hannah shares. "Now that I have Gigi, I understand their passion even more deeply."

Linda, who has been using natural ingredients and food colors in her own kitchen for years, loves sharing tips with Hannah as she navigates motherhood. 'It's wonderful to see Hannah making these same healthy ingredient choices for Gigi,' Linda says.

The Science Behind the Switch

Recent research has linked artificial food dyes to behavioral issues in children, including hyperactivity and ADHD symptoms. Pediatric nutritionists increasingly recommend families choose products colored with natural colors over petroleum-derived synthetic dyes.

As the FDA plans to transition the U.S. from artificial food dyes to natural alternatives by the end of 2026, families like Hannah's are glad to see this issue finally getting the attention it deserves.

Making the Change at Home

For Hannah and Linda, the transition is simpler than many parents might think:

Daily snacks? They check labels carefully, choosing products colored with real fruits and vegetables.

Cookies & treats? Beautiful colored frostings can still be created with natural food coloring made from purple carrot and red radish.

"Natural ingredients were always a part of our kitchen growing up,” Hannah says, “Now that I'm a mom, I realize how intentional my parents were about that choice."

For three generations of this family, the choice is clear: when it comes to food, color should come from nature—and nowhere else.

SPOTLIGHT: Nature's Flavors Natural & Organic Food Colors

Support Your Family's Health with Natural Food Colors

Nature’s Flavors natural and organic food colors are made from fruits, vegetables, and botanicals including beets, turmeric root, spirulina, purple carrot, and hibiscus flowers.

✓ All-Natural & Organic Options
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Order natural & organic food colors at NaturesFlavors.com