The Flavor House Behind America’s Favorite Products
Nature's Flavors produces natural and organic flavors crafted from the earth's finest ingredients. For over 45 years, we've specialized in natural and organic flavor extracts, concentrates, food coloring, syrups, fragrances, and more. We proudly offer vegan, kosher, gluten-free, and allergen-friendly ingredients that are used in products found at every major retailer, from Target and Amazon to Sprouts and Whole Foods. Our flavors and fragrances appear in products nationwide and internationally across food and beverage manufacturing, health and wellness products, personal care, cosmetics, artisanal creations, and beyond.
Behind Every Formulation: The Flavor Guy
A Lifetime Devoted to the Art and Science of Flavor
Behind every formulation is Bill Sabo, The Flavor Guy — our founder, CEO, our flavor chemist who has spent a lifetime perfecting this craft.
Bill Sabo's passion for flavors ignited in the late 1960s when his uncle, a flavor chemist, introduced him to the fascinating world of flavoring. From that moment, Bill dedicated his life to mastering the craft, launching his first flavor business at just 17 years old.
Bill's expertise is driven by a core belief: flavors and colors should come from nature. He travels the world searching for the finest ingredients—plants, botanicals, fruits, and vegetables—to source for his flavors and fragrances. This commitment to natural and organic ingredients stems from a passion to provide better, healthier products to the world. His philosophy has shaped every brand under the Nature's Flavors umbrella, ensuring consumers access to nature-derived ingredients across food, beverage, health and wellness, and more.
Sourcing the World’s Finest Ingredients
From the highlands of Papua New Guinea to the farms of Kerala, we build face-to-face relationships with the growers and indigenous communities who cultivate the world's finest botanicals. By eliminating middlemen, we ensure fair compensation reaches the right hands while securing the highest quality ingredients for you.
400+ Flavors & Fragrances
We carry 300+ natural and organic flavors, from essentials like vanilla, strawberry, peach, and blueberry to distinct options ranging from acai to zabaglione.
Explore our Flavors from A to Z →
Custom Requests Accepted
Our R&D department can also develop trending flavors or create custom profiles tailored to your new and upcoming projects.
Quality You Can Trust
Our commitment to quality isn't self-declared — it's proven. Every product is vegan, kosher, and gluten-free, and our USDA Certified Organic line is rigorously tested by independent third parties. Whether you're choosing from our catalog of 400+ formulations or developing something custom with our R&D team, you can be confident you're getting quality you can stand behind.
Flavoring Top Brands In Every Major Retailer
Our natural and organic flavors are used in products found at every major retailer, from Target and Amazon to Sprouts and Whole Foods. Our flavors and fragrances appear in products nationwide and internationally across food and beverage manufacturing, health and wellness products, personal care, cosmetics, artisanal creations, and beyond.
Flavor expertise across every industry.
Every flavor and fragrance we develop is engineered for the specific demands of your industry. From heat-stable compounds for baking to water-soluble profiles for beverages or delicate formulations for skincare, our natural and organic offerings are precisely crafted to perform under the unique conditions of each application — whatever your industry requires, our formulations are built to deliver.
Food
Beverage
Wellness
Beauty
Confectionery
Hospitality
Your Vision, Brought to Life
Our R&D team has helped launch products now on shelves at Whole Foods, Target, and Amazon. Whether you're tweaking an existing formula or building something from scratch, we are a partner who is invested in making your product the one customers reach for again and again.
Start Your Custom Formula →World-Class Manufacturing. Family-Owned Heart.
Our two California facilities are built to scale with you. Our Orange production hub manages high-volume manufacturing and fulfillment, while our Anaheim facility is home to cutting-edge CO2 extraction, R&D innovation, and dedicated processing capabilities.
GMP-Certified
We are GMP-certified and operate under SQF Standards Compliance — because the brands we work with demand documentation, consistency, and supply chain integrity at every level. For enterprise clients, that means the rigorous compliance your procurement team requires.
Sustainability
Sustainability isn't just a value—it's woven into every step of what we do. From farm to finished product, we're committed to minimizing waste and maximizing our positive impact on the planet.
From Scrap to Soil to Source
Scraps from our process are taken to our farms for composting into the soil that grows some of our raw ingredients.
Maximum Use, Minimum Waste
We maximize utilization of every ingredient—using whole fruits including peels. For example, for vanilla beans, we extract every possible vanilla speck before composting the remaining bean matter.
Community Is Part of the Recipe
What our farms grow beyond our ingredients doesn't go to waste — it goes directly to local homeless shelters in the form of donated food. Caring for the community around us has always been part of our commitment.
Your Next Great Product Starts Here
From a young boy watching an orange peel ignite to a catalog of 8000+ natural and organic formulations trusted by some of the most recognized brands in the country — everything Nature's Flavors has built comes back to one commitment. From your very first order, you'll always get the same thing: exceptional flavor, and people who stand behind every drop.
Find Your Next Best-Selling Flavor →