Nature's Flavors Bubble Gum Flavor Concentrate contains a very rich and full bodied flavor. It is very strong, so a little goes a long way. The Bubble Gum Flavor Concentrate is excellent for baking goods and confections at about 1 to 5% usage depending on how hot and long you bake. The Bubble Gum Flavor Concentrate works well in ice creams, sorbets, icees, shakes, sauces, beverages, puddings, and yogurts.