Nature's Flavors Fruit Punch Flavor Concentrate contains a very rich and full bodied flavor. It is very strong, so a little goes a long way. Fruit Punch Flavor Concentrate is excellent for baked goods at about 1 to 5% usage depending on how hot and long you bake. It is also good in ice cream, sorbets, icees, shakes, sauces, beverages, puddings, and yogurts, too.